This animated demo for RentalHunt was my first project as the official Creative Director for the platform. Designed to be clean, engaging, and easy to follow, the animation highlights the website's capabilities while presenting them in a user-friendly manner. To give it a unique and vibrant identity, I composed a lively soundtrack tailored specifically for RentalHunt.

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This project was also my first collaboration with our Head of Marketing, Partha, whose insightful revisions and feedback ensured the visuals aligned perfectly with the brand's identity. The CEO, Samir, served as the inspiration for the character design, reflecting his hectic rental journey in search of a better solution.

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The animation follows Sam as he discovers RentalHunt, creates his profile, and uses the auto-apply feature to streamline his rental search. It concludes with him enjoying the peace of mind that comes from a simplified and stress-free process.

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The clean vector animation, paired with a soft pastel color palette, emphasizes the seamless integration of RentalHunt’s features while maintaining an inviting aesthetic. The theme of peace of mind—the platform’s core selling point—is reinforced throughout the animation and soundtrack, that work in harmony to deliver a cohesive and memorable experience.

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Tools Used: Keynote, Quicktime, iMovie, Logic Pro X
My Role: Script-writer, Concept Artist, Storyboard Artist, Animator, Video Editor, Music Composer

Production Time: 1 month