This “auto-apply” commercial takes a dreamy, magical, and space-inspired approach to presenting the feature, creating an experience that feels truly out of this world. The concept was designed to captivate viewers by combining imaginative visuals and a cosmic theme to make the functionality of the feature both engaging and easy to understand.

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The tight 4-day deadline required prioritizing the script, soundtrack, and overall direction over detailed character design, as the character itself serves as a placeholder for the user. This intentional choice allowed the focus to remain on the narrative and the feature's explanation while ensuring the character felt universal and relatable.​Facing a tight deadline, I adopted a streamlined approach, moving quickly from script finalization to voice recording, storyboarding, and animation in rapid succession, with no time for collaboration or feedback. This demanded precision, instinct, and confident creative decision-making at every step. From concept to execution, I ensured every element—story, visuals, and pacing—aligned seamlessly, delivering a polished and impactful commercial on time.

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Despite the constraints, the project was a rewarding challenge that showcased my ability to balance creativity and efficiency under pressure while delivering a high-quality, visually compelling final product.

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Tools Used: Procreate Dreams, Procreate, ElevenLabs
My Role: Script-writer, Concept Artist, Storyboard Artist, Animator, Video Editor, Music Composer

Production Time: 4 days